Core Values & Company Vision


At Gray Line Ireland, we are passionate about improving the quality of people’s lives through meaningful sightseeing experiences, everywhere.



We Care
We care about making the world a better place, one tour at a time.

We Are a Family
We’ve built a community of people dedicated to the art of sightseeing, welcoming guests to our hometowns and sharing our stories.

We Are Sightseeing
We continue to enhance sightseeing experiences every day to maintain our position as the leader.

We Make Sights Memorable
Our high standards and constant improvement provide the coolest, best, easiest way to see Ireland’s most iconic sights and attractions.

We Love Tourists
We help people collect experiences, not just another stamp in their passports. We are dedicated to helping them embrace their inner-tourist.